Account commerce
Organizations, branches, buyers, roles, budgets, approvals, entitlements, and delegated administration.
Use cases · Super Commerce
Turn complex account buying into a dependable self-service revenue channel.
Digitize negotiated catalogs, contract pricing, quotes, approvals, purchase orders, credit terms, reordering, and account service without erasing the sales relationships that drive enterprise revenue.
Business outcomes
What this capability changes for the business.
The case for commerce modernization must connect platform decisions to commercial and operating performance.
Increase digital adoption
Make frequent and complex buying tasks faster than email, phone, spreadsheet, or legacy EDI flows.
Reduce cost to serve
Automate routine account work while routing exceptions to the right commercial owner.
Support sales teams
Give representatives shared carts, quotes, account context, and assisted-order tools.
Solution scope
What Super Commerce provides for b2b ecommerce.
Capabilities are composed around your operating model, existing systems, and the journeys that create advantage.
B2B pricing
Contract lists, customer-specific items, quantity breaks, units, packs, minimums, and negotiated exceptions.
Purchasing workflows
Quotes, requisitions, purchase orders, cost centers, credit limits, terms, invoices, and repeat lists.
Sales-assisted service
Impersonation with audit, draft orders, account notes, substitutions, and exception management.
B2B ecommerce operating model
From account sign-in to an approved, correctly priced order
A business buyer is not a consumer with a company name. They purchase for an organization, work within authority limits, expect negotiated terms, and need an auditable order that procurement, finance, sales, and fulfillment all recognize.
- 01
Account context
Identify the legal entity, branch, buyer role, contract, ship-to locations, tax status, credit position, and catalog entitlements.
- 02
Product selection
Support customer part numbers, units of measure, quantity breaks, availability by location, substitutes, saved lists, and rapid SKU entry.
- 03
Commercial approval
Apply negotiated pricing and terms, then route budget exceptions, quote requests, or internal buyer approvals before commitment.
- 04
Order and service
Accept a purchase order or approved payment method, return ERP acknowledgement, expose partial shipments and invoices, and enable account-aware reordering.
Commercial and operational rules
B2B rules the platform must resolve
These controls are specific to b2b ecommerce and should be verified against real accounts, orders, exceptions, and system records.
Account hierarchy
Parent agreements can govern multiple branches while local buyers retain distinct addresses, budgets, assortments, and approvers.
Contract truth
Price, rebate eligibility, minimums, freight terms, credit, and tax treatment must match the commercial agreement and ERP outcome.
Sales collaboration
Representatives need governed account access, draft orders, quote negotiation, and exception visibility without bypassing audit controls.
Measurement plan
Measure whether b2b ecommerce is changing the operation—not merely moving it online.
Digital order sharePercentage of eligible account revenue submitted through self-service journeys.
Straight-through rateOrders accepted without manual pricing, credit, product, or data correction.
Cost per orderSales-service and operations effort required from basket creation through ERP acceptance.
Repeat-order timeTime a known buyer needs to rebuild and submit a typical replenishment order.
Enterprise architecture
Connect b2b ecommerce to the systems that already run the business.
Super Commerce owns the digital journey and its commerce rules while authoritative product, contract, inventory, finance, fulfillment, customer, and analytical records remain connected through explicit interfaces.
B2B ecommerce buyer and operator journeysSuper CommerceERP · PIM · OMS · WMS · CRM · Data
Decision checklist
Questions to resolve before implementation.
These are the decisions that protect the business case and reduce avoidable delivery risk.
- Segment customers by buying behavior and service need.
- Preserve negotiated commercial logic during migration.
- Measure adoption by task completion and channel shift, not login volume.
Phased rollout
A lower-risk path to operational b2b ecommerce.
Sequence the program around clean data, representative customers, measurable order flow, and controlled expansion.
- 1
Pilot with repeat-purchase accounts whose terms and product data are reliable.
- 2
Add quotes, approvals, credit, and representative tools after clean order flow is proven.
- 3
Expand by account segment while tracking digital adoption and manual exception volume.
Your next decision
Turn commerce complexity into a staged, investable roadmap.
Bring your growth priorities, operating constraints, and current architecture. We’ll identify the highest-value path and the risks that need proof first.