Channel policy
Assortment, price, promotion, inventory, content, payment, and fulfillment rules by channel.
Use cases · Super Commerce
Run business and consumer commerce on shared foundations without forcing either model to compromise.
Share products, inventory, customer intelligence, integrations, and operations while keeping pricing, checkout, tax, payment, fulfillment, and service rules appropriate to each channel.
Business outcomes
What this capability changes for the business.
The case for commerce modernization must connect platform decisions to commercial and operating performance.
Reuse investment
Avoid duplicate catalog, inventory, integration, and operational platforms.
Protect channel economics
Control assortments, pricing, promotions, inventory allocation, and release timing by audience.
Create one customer view
Connect consumer, professional, dealer, and business relationships where consent and policy allow.
Solution scope
What Super Commerce provides for b2b and dtc ecommerce combined.
Capabilities are composed around your operating model, existing systems, and the journeys that create advantage.
Identity and accounts
Consumer profiles, organizations, professional credentials, roles, and cross-channel permissions.
Shared operations
Catalog, stock, orders, returns, service, finance, analytics, and integration foundations.
Experience separation
Distinct journeys and brands powered by consistent domain logic and governed APIs.
B2B and DTC ecommerce combined operating model
Two buying models, one governed commerce core
A combined model succeeds when B2B and consumer channels share assets without leaking price, inventory, promotion, identity, or service rules across audiences. The design problem is controlled reuse—not one identical storefront.
- 01
Audience resolution
Recognize an anonymous consumer, registered customer, professional, dealer, or organizational buyer and establish the correct policy context.
- 02
Channel offer
Return the permitted assortment, content, price, promotion, availability, and fulfillment promise without exposing restricted channel terms.
- 03
Purpose-built checkout
Use wallets, cards, subscriptions, and consumer tax for DTC; use POs, terms, approvals, and account addresses for B2B.
- 04
Shared operations
Allocate inventory, orchestrate orders, manage service, and reconcile finance through common services with channel attribution intact.
Commercial and operational rules
Where combined-channel programs usually fail
These controls are specific to b2b and dtc ecommerce combined and should be verified against real accounts, orders, exceptions, and system records.
Price leakage
Business contracts, dealer pricing, consumer promotions, and employee offers require explicit eligibility and cache-safe separation.
Inventory contention
Allocation policy must protect strategic accounts, launches, subscriptions, stores, and consumer demand during constrained supply.
Identity overlap
A person may be both consumer and business buyer; permissions and consent must determine what is joined and what remains separate.
Measurement plan
Measure whether b2b and dtc ecommerce combined is changing the operation—not merely moving it online.
Shared capability reuseProportion of platform and integration services used safely by both channels.
Channel marginContribution after channel-specific discounts, fulfillment, service, returns, and acquisition cost.
Policy defectsIncidents involving incorrect price, assortment, inventory, tax, or terms crossing channels.
Launch lead timeTime required to introduce a product or market across one or both channels.
Enterprise architecture
Connect b2b and dtc ecommerce combined to the systems that already run the business.
Super Commerce owns the digital journey and its commerce rules while authoritative product, contract, inventory, finance, fulfillment, customer, and analytical records remain connected through explicit interfaces.
B2B and DTC ecommerce combined buyer and operator journeysSuper CommerceERP · PIM · OMS · WMS · CRM · Data
Decision checklist
Questions to resolve before implementation.
These are the decisions that protect the business case and reduce avoidable delivery risk.
- Make channel-conflict policies explicit before implementation.
- Model inventory allocation and pricing leakage risks.
- Define which customer data can be joined and for what purpose.
Phased rollout
A lower-risk path to operational b2b and dtc ecommerce combined.
Sequence the program around clean data, representative customers, measurable order flow, and controlled expansion.
- 1
Document channel policy and conflict scenarios before merging technology.
- 2
Share catalog and inventory foundations first while preserving separate experiences.
- 3
Consolidate order and customer operations only where ownership and policy are explicit.
Your next decision
Turn commerce complexity into a staged, investable roadmap.
Bring your growth priorities, operating constraints, and current architecture. We’ll identify the highest-value path and the risks that need proof first.